Pfizer · Non-branded campaign
Check-Plan-Actie.
One story, from a patient website and film to conversation support. Communication that helps people recognise their risk and start a conversation.
Pharma communication that holds up.
Since 2015 we create communication for healthcare professionals and patients, in the Netherlands and Belgium. With fixed quality steps and smart workflows, within rules we know inside out.
Trusted by
- Pfizer
- Boehringer Ingelheim
- Novartis
- Biogen
- Viatris
- Ipsen
- Servier
- Amsterdam UMC
- Erasmus MC
- LUMC
- Huidfonds
- NVDV
- Hartenraad
1 Selected work
Complex care. Clear communication.
From campaigns to patient information and digital tools. This is what our work looks like.
Huidfonds · Patient information
Guidance you can use.
Practical instructions make the use of creams and ointments easier to understand. Clear animations and useful information, together in one place.
Clarity · Our own platform · Demo
Starting with people.
Our demo shows how interview insights come together in patient and healthcare professional personas. Technology as a tool for sharper communication.
More experience by therapy area
All our work has been through the medical, legal and regulatory review of the client, within the applicable codes and legislation. References from these clients are available on request.
Infectious diseases · Patient and HCP
One programme for patient and doctor
For people at increased risk and their healthcare providers: from patient website and film to content for an HCP portal. One story, tailored per audience.
Haematology and oncology · HCP
An academy for specialist trainees
An online learning environment with podcast and live sessions, developed together with the target audience. That way the content matches what junior specialists actually need.
Respiratory · HCP · International
Content that works across borders
Microsite, film and animations for healthcare professionals, localised for multiple European markets. Each version reviewed locally.
Dermatology · Patients · Opinion leaders
Patient information with the specialists themselves
Patient information developed with dermatologists and patient organisations, and delivered to a large audience via the pharmacy.
2 What it is and what it is used for
Doctors don't want marketing. They want meaning.
We help life sciences and healthcare brands communicate with confidence. Clear, warm and relevant. So science becomes tangible.
Pharma communication
Strategy, campaigns and content for life sciences and pharma. Scientifically precise, human in tone.
HCP marketing
Evidence-based communication for doctors and nurses: concise, structured and immediately useful.
Patient engagement
Programmes that truly engage patients, from education to adherence support.
Healthcare communication
Healthcare communication for healthcare organisations and patient groups who want to make a difference for doctor and patient alike.
Also in our workDigital campaigns · content and film · social media · SEO and SEM · opinion leaders and influencers · webinars and podcasts · PR and awareness · apps for healthcare professionals · websites and portals
3 What you need to know before you work with us
What you can expect from an experienced agency.
Eleven years in pharma has taught us what works: clear agreements, fixed quality steps and care at every step. Not experimentation, but a proven approach.
Quality that is built in
Quality does not depend on any one person. Brief, sources, decisions and versions are recorded per job, so any team member can pick up the work and the bar stays the same.
- Dedicated account lead and named deputy
- The same quality steps for every deliverable
- Work continues during illness or holidays
Rules we know
Since 2015 we work within the CGR Code and the Dutch Medicines Act, and in Belgium within the pharma.be code and Mdeon. We know what's possible, what isn't, and how to create something meaningful within those boundaries.
- MLR-ready deliverables with sources and disclaimers
- Experience with opinion leaders and disclosure
- New technology only within your agreements
Agreements you can follow
You always know where an assignment stands, who's next and when something's ready. Timelines and review steps are fixed upfront.
- Project status always transparent
- Four-eyes check before every review
- Monthly reporting on delivery and lessons learned
4 Super intelligence
Smart workflows. The same quality, every time.
AI is our super intelligence. It takes over research, preparation and checking, so our team has more time for strategy and creative work. Everything runs through MakeSense OS, our own working platform.
Brief, sources and open questions in one structured file. If something is missing, we ask before we start.
One knowledge base per brand, holding only approved, current sources and claims. AI works only with what has been released; expired material does not count.
Direction and concept go for approval first. Only then do we develop everything, so no time is lost heading the wrong way.
Automated checks on claims, references, required disclaimers and prohibited language. A qualified reviewer then assesses the copy itself.
Formal review and approval stay in your own systems. Every change is a new version; only an approved, current version is delivered.
Results become proposals for the knowledge base. They only count in future work once a strategist approves them.
Step 1 of 6 · Brief and context
Brief · HCP email
- AudienceCardiologists
- ChannelEmail and LinkedIn
- Key messageAgreed
- Sources4 supplied
- Open questions2 answered
Complete. On to strategy.
Every job has an owner, a deadline and a named cover. Always with people in the loop, within the agreements you set.
How we govern AI5 Contents of the pack
Experienced people, a fixed way of working.
In pharma and healthcare since 2015. Our work rests on a fixed method, so quality does not depend on who happens to be working on it.
Jochum Damstra
Managing DirectorFounder. Responsible for strategy, systems, governance and coordination. Working for pharma and healthcare brands since 2015.
Amar Willem Thomas
Creative Director · account leadResponsible for accounts, creative quality and escalation. Translates complex science into communication that truly reaches doctors and patients.
6 Dosage and method of use
Timelines and quality, agreed upfront.
Our standard service levels. We fix them in our working agreements with each client.
New brief1 working day
Within one working day: an owner, clarifying questions and a timeline.
First version5–10 working days
Depends on the type of work. You'll know the timeline upfront.
Feedback2 rounds
One consolidated feedback round per phase. Two rounds are standard.
QualityFour eyes
Every deliverable is checked internally and prepared with an MLR checklist before your review.
StatusAlways visible
Transparent per project. A weekly 30-minute call, decisions only.
Escalation4 hours
The account lead responds within four working hours.
ReportingMonthly
Delivery, service levels, agreed KPIs per channel, AI use and lessons learned in one overview.
7 Possible side effects
- Very common
Familiar faces at the table.Whoever takes the brief also delivers. If absent, a named deputy takes over with the same file. - Common
Deliverables that arrive MLR-ready.Claims, sources and disclaimers are checked before your medical and legal review begins. - Common
Peace of mind in planning.Timelines and feedback rounds are fixed upfront. Escalations have an owner and a response time. - Uncommon
An honest no.To a claim without a source, or extra scope without a new agreement. Better now than in the MLR round.
8 Frequently asked questions
Questions we often get.
What does a pharma advertising agency do?
A specialist pharma agency helps pharmaceutical companies communicate complex medical information clearly and compliantly to healthcare professionals and patients. We provide strategic campaigns, content creation, HCP marketing and patient communication, always prepared for MLR review and within regulatory guidelines.
How do you choose a healthcare communication agency?
Choose an agency with proven experience in the healthcare sector, knowledge of MLR compliance, understanding of both healthcare professionals and patients, and a track record with pharmaceutical companies. At MakeSense Health we combine 10+ years expertise with strategic insight, creative execution and careful preparation of every review.
Also ask about continuity: who works on your brand, who replaces them, and what timelines and review steps are documented.
What is MLR review in pharma communication?
MLR (Medical, Legal, Regulatory) review is the process where all pharmaceutical communication is checked for medical accuracy, legal compliance and regulatory adherence. We prepare every deliverable for that review, with sources, disclaimers and version control, so your reviewers have a complete set. Approval always stays with the client.
Why MakeSense Health for healthcare communication?
We combine strategic insight with creative execution and AI technology, specifically for healthcare and pharma. With over 10 years of experience we understand the complexity of HCP communication, patient engagement and pharmaceutical marketing. We work for leading brands like Pfizer, Boehringer Ingelheim and Novartis, and for diverse healthcare organisations.
How does MakeSense Health use AI?
AI is our tool, not a trick. We use it only within the agreements we make with the client, and we don't train models on your data. Every text with medical content is checked by people, with a qualified reviewer.
How much does a pharma communication agency cost?
Costs depend on scope and complexity. We work with hourly rates per service line, fixed prices per service or a subscription, always with a quote agreed upfront. Schedule a no-obligation conversation for a custom quote.
How long does a healthcare campaign take?
A typical campaign takes 3–6 months from strategy to launch. This includes research (2–4 weeks), strategy development (2–3 weeks), creative development (4–6 weeks), and MLR review by the client (2–4 weeks). Some projects can be faster, others require longer for behaviour change.
What is patient engagement in pharma?
Patient engagement goes beyond information: it's actively involving patients in their treatment. This includes adherence programmes, patient support platforms, and communication that empowers.
Do you work internationally?
Yes. We work in the Netherlands and Belgium and for international pharma brands in Europe. Our website is available in Dutch, English and French, and we have experience with multi-country campaigns including local adaptations and regulatory requirements per market.
9 Get in touch with your agency
Let's meet.
Tell us briefly what you're working on. Within one working day you'll hear from us, with a concrete proposal for a conversation.
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