1What the assessment measures
Eight questions, four dimensions. Each dimension is scored 0 to 10. Your answers stay in your browser; we don't store anything.
| Dimension | What it measures |
|---|---|
| Humanity | How much space your brand gives to human stories and emotion. |
| Strategy | How clear, consistent and strategic your message is across all channels. |
| Creativity | How much you experiment with new forms and creative ideas. |
| Technology | How you test, measure and use data or technology to improve. |
2The eight questions
- How often do you test communication with healthcare professionals or patients before publication?
- How much room is there in your brand for emotion or human stories?
- What best characterizes your communication vision?
- How often do you experiment with new forms of content (e.g., animation, audio, AI validation)?
- Which sentence feels closest to your brand style?
- How much insight do you have into the effectiveness of communication?
- How consistent is your tone of voice across all channels?
- If your communication were a person, what would someone feel?