This paper explores the opinions and perceptions of a young generation of doctors about the pharmaceutical industry.
Modern doctors – as we like to call them – are different from the previous generations of doctors. Modern doctors are millennials, who were born between 1980 and 1994 and grew up in the digital era, likely with a Tamagotchi in their hands. They are ambitious and goal-oriented, they like new challenges, and they are open to changes and collaboration with others.
Being the youngest generation of doctors, they are likely to shape the future of medicine; thus, we think it would be interesting for you to discover their opinions regarding the pharmaceutical industry.
- How do modern doctors see the role of the pharmaceutical industry?
- What image do they have about them?
- Is cooperation between these two fields of healthcare even possible?
We answered these and many more questions by asking 100+ modern doctors to share their opinion.
Download our whitepaper to discover the results!